
Amar Chitra Katha, a brand loved and treasured by readers for over 41 years recently evolved into a new web 2.0 avatar that goes by the name of www.amarchitrakatha.com. It was launched by Uncle Pai who has turned a handsome 80! ACK Media is projecting the website as a hub for everything related to the rich Indian culture of story-telling. The site has various innovative features that have generated a lot of interest. Only thing to be seen is if the ACK web page is able to present a consistent show with a strong supply of new ideas important for its growth.
If I were asked to rate the site, I’d give it 6.5 on 10 which is a neat score to start with if you ask me. The most interesting section I found was ‘Story of the Week’, where one can read inspiring stories that are updated once every week. A cool concept that will appeal to both children and adults for who does not like to read a new story, however, I would have liked it more if the section was titled ‘Story of the day’ instead! Then again if you can spare Rs40 for an online comic, you can read instantly available online titles by Amar Chitra Katha, that too in multiple languages.
‘Create ACK stories and art’ is another section that appealed to me. Here one can submit stories or illustrations online that may be incorporated in the forthcoming ACK comics. If not that, at least one can see their submitted work on the gallery page. ‘The Culture Beat’ section lists events and happenings on the cultural front in six leading cities of India. This has been done in collaboration with the event listing site Ask Laila. Another big sub section in the website would be ‘ACK pedia’, which is a vibrant encyclopedia on Indian Culture and people.
Though the company is making big claims about it, in all honesty they would have a tough time competing with giants like Wikipedia. But as the saying goes, let’s wait and watch. As of now they have not announced any date of ACK pedia’s inclusion.
The look of www.amarchitrakatha.com is interesting but I do feel that it has the potential to be much better. The think tank at ACK will have to be on their toes updating and adding new features if they wish to reach the same fame as they did in the past.
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ACK media,
amar chitra katha,
comics,
Indian comics,
Media,
Uncle Pai