The United Nations report that around 70 per cent of married women in India are victims of domestic violence that includes beating and forced sex. Perhaps that is why the ‘Bell Bajao’ campaign will be welcomed with open arms. An effort to protect the rights of a woman, this campaign has gained a lot of attention. Even the name is a strong metaphor that tries to keep a check on the crimes committed against women. It is like a warning bell for all those who take their women for granted and treat them like second class citizens.
And Bollywood is contributing its two cents too. Actor Boman Irani has been roped in as the brand ambassador of the Bell Bajao campaign. Irani feels that his role is significant because the impact is stronger if a man is told of his wrong doings by another man.
An interesting concept, I hope it brrrrrrings a change!
Via ibnlive