The big soap bubble is ready to burst on Indian Television. Time has come for the 8-year-old Kyunki Saas Bhi Kabhi Bahu Thi, (KSBKBT) with it’s immortal characters (well, they just refused to die and saw five generations), kilos of jewellery, shimmering silks, naach-gaana, rona-dhona and the regressive approach to women, to finally reach its last chapter by end October.

Many claim that KSBKBT is reaching a natural end (phew!) but it’s actually the TV channel (please read Star Plus) which has decided to end the contract with producers Balaji Telefilms. There was a time when this very regressive Balaji soap was responsible for the increasing TRPs of the channel, but now Star wants to reinvent itself. The last two years have seen quite a downfall in its popularity.

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