427 TV channels in India!!! Or so the TAM guy says. That is not the only fact to be thrown your way dear reader. While people criticize print media for selling out big time news space to rich advertisers, they seem to overlook the shortcomings of the news channels they so like to depend on. Hear hear, apparently a Hindi news channel has been a running 19 minutes of advertising in a 30-minute prime time slot. WHAT??? I know this must be the word coming out of your mouth. Wondering where the news went between the breaks.
I mean you cannot just crucify one media group when there are others who have very tartly played with the 19-11 edit-ad ratio to a 17-13 at primetime by bringing back recognised faces. Also 33 per cent of the ticker space at prime time is sold to ads, a phenomenon that BBC and CNN are totally unaware of!
And IBN7 is currently obsessed with aliens. There is nothing newsworthy unless it is other worldly. I mean talking about images from space that show the faces of Hindu gods and Mahatma Gandhi is like what??? Then there was the news report on Area 51, as if it was something new. What’s up with the news guys…….?
Via PressTalk
Tags: ads, BBC, CNN, Hindu Gods, IBN7, Mahatma Gandhi, Media, News, TAM, tv channels