Perhaps the thrill of watching a naked man/woman is so much that advertisers believe it can sell any idea or cause (whatsoever). The presence of nudity in advertisements is an old tradition (something which you cannot blame upon the loose morals of modern age man!). But, the frequent use of it now-a-days can certainly be ascribed to an enhanced appetite of the current generation, for sex and nude images.
Nudity in ads can be called as ‘white porn’ (and why not? When there exists black humor then why not white porn?) I’m saying so because irrespective of the fact that whether the product to be sold or idea to be popularized needs nudity or not, the latter is being served at your face. Needless to say such full frontal nude male / female ads merely generate hype. They may initially boost the sale of a product but they don’t change a consumer’s behavior towards a product / idea.
Now take these 2 print adverts for example. One is by PETA featuring Alecia Silverstone done in the super-clichéd manner. Common PETA, is nudity a proof of vegetarianism or vice versa? Where is the rationale in this that, just because I am a vegetarian (or supposedly one for this ad) I must strip down to nothing! Such kind of advertising still made a mark back in late 90’s. Not any more. It’s outrightly boring and stale!
Further, since there has been an overuse of naked female form (thanks to the indefatigable male gaze!) now, its time for the full frontal male nudity to sell stuff like cologne or perfume. The idea behind making this YSL ad might be to titillate the uber-rich and high class ladies and (gay) men but I’m pretty sure a lady won’t buy a cologne or aftershave for her man because its advert featured a hot male model showing off his balls!! What kind of illusionary world these advertisers live in? It’s hard to figure it out at times (sigh).
Though, I’m not staunchly against nude ads…after all, some of them are done tastefully but I don’t find it stimulating enough when it is used for things like perfumes, lipsticks and such. As far as PETA folks are concerned, I think it’s high time they change their “I would rather go naked than wear fur” and come up with some other interesting idea because the truth is not many people give upon fur just because sexy models appear nude!
Via: commercial-archive
Tags: Advertisement, Advertising, Adverts, Cologne, Female Nudity, Frontal, Full, Human Form., Male Nudity, Nudes, Nudism, Nudity, Nudity in Ads, Parfum, Perfume, PETA, Print Advertising, Prints, YSL, Yves Saint Laurent