Who must have not heard of the much respected and the much trusted name of Britannica Encyclopaedia? Well, the brand is planning to dust off itself to attune the processes of their working to meet the demands and requirements of the savvy reader. With that in mind, Britannica has launched itself into the blogosphere. Most would feel slightly awkward with a decision like that considering the long history of factual authority and cool-headed objectivity that follows Britannica. For me, it would indeed be very interesting to see this brandname with the reputation it has to throw off-the-cuff commentary and discussion-generating observations at the readers.
But the buzz is that Britannica has already begun to prove that its union with the world of blogs is awkward only in theory. Yes, the encyclopaedia is pulling prominent voices from various fields to promise an intelligent range of entries ranging from music to international affairs to ‘Diana and the Cult of Celebrity’.
Britannica’s education section will have regular posts from sharp-sighted brains like Joanne Jacobs and Karin Chenoweth. Yes, I do know it is great news for educators who wish to weigh in on current issues dominating their field.
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