Are you Indians on cloud nine because finally our monument of love- Taj Mahal made it to the Seven Wonders of the World? And whom do you think the credit for this proud moment should be owed to??…No doubt to all the people who voted enthusiastically, but what about Media that made this campaign remarkably successful?
Media, as usual, instead of being applauded is being abused. It is being said that media is celebrating non-news. Media critic Sudhapradha Sengupta said, “People will vote for sentimental reasons. And the organisers are cashing in on the hype that has been created by the media and using the sentiments of the people,”
Countering the criticism, I media Corp, the India representative of the Swiss organisation ‘New7wonders of the World´, said the campaign was aimed at increasing awareness of world heritage, which would help in preserving the monuments.
“The tourism industry and the government will benefit from it. Due to the campaign, more tourists would be attracted to India,” said R D Bhatnagar, Vice President of I media Corp.
About the revenue earned through the campaign, Bhatnagar said 15 per cent of the amount earned would be given to the government, while 75 per cent was to be retained by the telecom operators. The rest ten per cent was to be shared by the technical associates and the organisation.
The organisation, he said, would in turn utilize its share of the earnings in preservation of heritage monuments around the world.
Through this victorious campaign, popularized by all forms of media, the unity of Indians has again been highlighted. If we all can stand hand-in-hand for one cause and be triumphant in it, then together we can equally efficiently achieve any goal, however impossible it may seem initially.
And the role of the media shouldn’t be overlooked or condemned. It was because of media that Jessica’s death was kept alive even after eight years, and finally Jessica got justice. And the hands of the media are big enough to reach out even to those realms where police fails to arrive at. The success of the sting operations can’t be sidelined.
Tags: Media