Like me, are you wondering too? Well, but this is a fact proved and confirmed by US researchers.
In 2002, 41% of men said they did some grocery shopping but by 2004, that figure had increased to 61%. By 2006, 71% of men in the US said they had shopped in a grocery store in the past three months, with 56% saying they had shopped in the past week.
But the question that pops into our minds is that can the men shop as efficiently as women? While women will keep wagging their tongues for a bit of bargaining, men will simply pay off the entire amount. While women will eagerly explore for some new products, men will pay heed only to specific items, perhaps sent along with them as a list! And shopping, which women counts as a minor job, becomes a big deal for men! Because they are reluctant to ask for help and so have troubles in finding the items.
And the general complaint is that the retailers are not making the shopping trip easier or more exciting for males. Male shoppers tend to focus on convenience rather than price and so retailers need to cater to that need. And as men also tend to purchase only specific items rather than checking out an entire aisle, so that can also be a problem for retailers trying to promote new products.
Food retailers in the US are now focusing more on segmentation and tailoring store offerings to such shoppers.
And there is a tool to assist shoppers looking for specific items, called Shopping Buddy. It’s a wireless computer attached to shopping carts at Ahold’s Stop and Shop stores that alerts shoppers to certain items they might want to buy among other features. The Shopping Buddy uses information gleaned from shopper loyalty cards.
So men can shop but need “Shopping Buddy” to assist them!
via foodweek